I get questions all the time from clients about how they can be more green in their printing projects. It is a valid question--we all need to do more to ensure that the products we're consuming, creating and producing in mass quantities are as environmentally safe and friendly as they can be. Sometimes, however, when it comes to the printing process (something that few lay folks understand anyway-and why the heck would they?) and the green efforts being made in that field, people don't even know what to ask or what the answers would even mean.
I will take this opportunity to share with you a wonderful resource that explains it all, including details and specifics about the impact of paper production and printing as well as what it means to be an environmentally-friendly printer. If you've ever wondered about what the tree-guzzling printing industry is doing to meet the need, then you must read through the pages at Lovely as a Tree.
Tuesday, June 16, 2009
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