Being surrounded every moment of the day by technology can sometimes be creatively stifling. Yes, the iPhone makes it so much easier to keep in touch on the go, find color combinations on the fly and do billing with one touch. However, these things that are supposed to make life easier, can sometimes get in the way and block the creative process from revealing interesting ideas. This is when it's time to go unplugged. There are many moments throughout the week when I must unplug--close the laptop, turn off the computer, turn the iPhone ringer off (come on, I'm not really going to turn it off)--just to brainstorm, sketch and let the ideas out.
I have a new little friend here in my office, that helps me unplug and get some old school creative juices flowing. I am pleased to introduce you to my Royal portable typewriter, circa 1935. I love it sitting on my desk because it is a constant reminder that creative ideas don't come from a computer or a piece of software, they come from within me and this, sometimes, twisted brain of mine. My new Royal shiny black beauty is a recent find from a relative's attic and once belonged to my grandfather-in-law. In his honor, I have named this the Royal Raymond. Amazingly, he must not have used it that much as it is in wonderful condition AND the ribbon still has ink and is working! I have already used this for some idea generation and "offline" writing.
And, funny enough, if you've been to my office this is just the piece I was looking for to fit this century-old building. Ever since the day I moved in I have been picturing the time when rows of women in fuzzy sweaters sat in this building typing at typewriters just like my Royal Raymond. My love of "Mad Men" certainly doesn't help this romantic and sweet vision of my office, either. You can imagine that show captivates me on so many levels, so I decided to "Mad Men" Myself on the show web site, so you can see how you would find me if I were dropping in on Sterling Cooper. Enjoy!
