Tuesday, February 16, 2010

Medal metal

I've decided on a, yes, timely post regarding the 2010 Olympics.  I enjoyed watching the medal ceremony last night for the men's moguls competition because I just love the story of silver-medal winner Dale Begg-Smith.  He was shunned and pushed away for being successful and he just threw up the finger and came back to the Olympics with another country showing that he's an amazing athlete and first-class businessman.  A big tongue out to all those who didn't believe...

From the medal ceremony last night I was reminded of a recent article I read in Metropolis and so I wanted to share it with everyone.  It is all about the design process and final design of this year's medals, which looked stunning last night when they were draped on the winners.  I think it's most fascinating that the original design included a self-enclosed pendant for the winner to remove from the actual medal and wear as jewelry.  Bummer the money ran out for that one—it was a novel idea.  Here's my idea: maybe Academy Award winners should receive a little gold stomach-shaped pendant inside of the statuette, so they could remove the jewelry and wear it anytime to show off the guts it takes to get the award-winning glory....

Check out the Metropolis article here.

Tuesday, February 9, 2010

It all really does come down to color—now there's proof of my madness

For any of you who have followed my flog for some time, you know I just might be obsessed with the concept of color.  It pervades every single aspect of our lives, like very little else does.  I just couldn't be happier to share with you that I just might be correct about this one.  There is some evidence and proof out there now.

Granted, this was reported in an article in USA Today.  As much as it pains me to cite USA Today as a source, I will (I shiver).  They have a wonderful article about color testing CEOs for personality traits and qualities: "Favorite colors test shows CEOs are different; take the test".  I took the test myself and am happy to share it with you.  I feel like the CEOs quoted in the article, because this test is more spot-on than I'd like to admit.  Nevertheless, I will share it with all of you, so you can see for yourself. (Click here to read my report.)  Perhaps after this you'll know me a bit better than you did before.

I would really love it if my flog readers would take this test and send me the results at amy@aha4creative.com.  Also, tell me if you think they are accurate.  I think this is an amazing test and it requires no specific knowledge of any industry or subject.  Anyone can take a color test, and I just can't believe how much it really does say about our personalities and how we view the world.  It is from this that everything is framed in our own environments.  So please take the test here and let me know what you think of the results!

Monday, February 8, 2010

A brand in crisis

I don't take too many opportunities here to share tips, tricks and insight into the fascinating world of public relations.  It seems like design and the "visual" are so much easier to share via little quips and anecdotes on the web.  I certainly try not to bore you to death with material only insiders would ever care to read.

In light of certain events, and a general confusion and lack of confidence in Toyota's surprising handling of its recall debacle, I thought it would be good to touch on a little PR this week.  I found a really good article about crisis management and Toyota.  Managing a world-scale fiasco like they now have on their hands requires attention on so many fronts: social media, traditional media, auto dealers, internal and external communications, and so much more.  The most important thing to remember is that everyone deserves your honesty and accessibility. 

Take a quick read of The Drum's article "Can Toyota be successful in brand damage limitation?" by Jonathan Hemus and "Top 10 things Toyota must do to handle PR car crash," also by Jonathan Hemus.  These are great articles about the concepts of crisis management and communication.

Friday, February 5, 2010

Which came first, design or function?

I just love thinking about everyday objects and their designs.  A beautifully carved wooden spoon that has withstood the test of time, my red Cuisinart coffee maker, my mom's circa 1960's mint green handheld mixer, the interesting shape of my antique collander...so many designs, so little time.  Then, of course, that makes me think of the other end of the spectrum and the designs I use but don't like.  Typically, if we don't like something in the kitchen it's because it doesn't work to its full potential or has some annoying flaw that makes it really annoying to use.  We don't always think about the design and its impact on the product itself.  Take my cheap toaster, for example. I could care less that it has a special setting just for "Pop-Tarts" but really just wish it did not have razor-sharp edges and that it worked without me having to beat it to death every time.  Design can surely make or break a product.

Sometimes products are designed to be aesthetically pleasing, sometimes they are designed solely for function, and other times they are a perfect mixture of both extremes.  We all have our kitchen favorites and some brands do a better job of creating the tools we love to use.  One of my favorite kitchen brands is Bodum.  I love every single Bodum item I've ever purchased—my teapot, my french coffee press, my frothing pitcher and a few other miscellaneous pieces.  I recently checked out their web site for some design inspiration and came across a little bit of toasty love....their incredibly cool Bistro Toaster in a color that would match my kitchen just perfectly.  And, somehow, I just feel the confidence that this item would make my lowly toaster wilt with envy.  Add this to the list of wants for 2010!  And if you really love kitchen goodies, here is a list of some amazing locales for culinary fans like myself: http://www.dwell.com/maps/shopping-list.html (Thanks Dwell Magazine!)

Wednesday, February 3, 2010

Internet 2009

Want to know who's on the Internet?  Here is a great report from 2009 co-mingled with some FABULOUS graphics to illustrate the point.  Click here to check it out!