Thursday, March 11, 2010

Thinking about design in new ways

The days at aha creative can't get much more busy than they are right now!  Phew....new clients seem to be pouring in at an alarming rate and new projects even more quickly than that.  I think about getting on here to share things with you (and the list is a mile long right now!), but every time I begin I get swept away by a ringing phone or 37 emails that have come through.

I have been thinking quite a bit lately about how design pervades each aspect of our lives: the drive to work, our purchases, leisure time, meals, events, news and information and so much more.  Design (the good and the bad) affects us all in profound ways; it can cause us to be comfortable, content, angry, safe, healthy, hungry, informed, entertained, irritated, beautiful, and cautious just to name a few.  Think about the feeling you get when you enter a building or home that is well-lit, warmly decorated and inviting.  Is this the feeling you get when you enter the typical hospital?

Metropolis Magazine had a great article (click here to read it) about the future of designing for the senses, part of which was design for hospitals.  It includes design and aesthetics in everything from the carpet and the technology all the way to the smell of each room.  I love thinking about every sense when I design a piece, even if it will only be used by one or two of the senses. 

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