I don't take too many opportunities here to share tips, tricks and insight into the fascinating world of public relations. It seems like design and the "visual" are so much easier to share via little quips and anecdotes on the web. I certainly try not to bore you to death with material only insiders would ever care to read.
In light of certain events, and a general confusion and lack of confidence in Toyota's surprising handling of its recall debacle, I thought it would be good to touch on a little PR this week. I found a really good article about crisis management and Toyota. Managing a world-scale fiasco like they now have on their hands requires attention on so many fronts: social media, traditional media, auto dealers, internal and external communications, and so much more. The most important thing to remember is that everyone deserves your honesty and accessibility.
Take a quick read of The Drum's article "Can Toyota be successful in brand damage limitation?" by Jonathan Hemus and "Top 10 things Toyota must do to handle PR car crash," also by Jonathan Hemus. These are great articles about the concepts of crisis management and communication.
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